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Career Guidance / Visual Merchandising

About Us

“Architecture is a visual art and the buildings speak for themselves.” ~ Julia Morgan Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. A visual merchandiser creates windows and interior displays in shops and department stores and is essentially responsible for the ‘look’ of the retail outlet. The visual merchandiser communicates directly with the target audience through their designs and creates a positive impression which in turn impacts on the sales revenue of the business.

Career Way

Diploma (Visual Merchandising)
Level Under-Graduate
Duration 6 months
Eligibility 10+2
Entrance Exam The colleges/institutes conduct their own entrance exams.
Specialization Retail Store Layout, Store Decoration, Windows Display, Photo’s Styling, Interior Decoration, Planogram, Exhibition Design
Average Course Fee ₹40,000 to ₹4,50,000
Mode Regular/Distance
Goal Visual Merchandising Assistant, Visual Merchandising Coordinator, Consultant, Team Leader, Category Manager, Market Researcher, Interior Decorator


Academy of Applied Arts, Delhi
Amity University, Noida
Arch Academy of Fashion Art, Jaipur
Birla Institute of Management and Technology (BIMTECH), Noida
Footwear Design & Development Institute, Noida
JD Institute of Fashion Technology, New Delhi
Mudra Institute of Communications, Ahmedabad
National Institute of Fashion Technology (NIFT), Mumbai
National Institute of Fashion Technology (NIFT), New Delhi
National Institute of Retail Management, Ahmedabad
Pearl Academy, New Delhi
Sikkim Manipal University, Lucknow
Symbiosis Institute of Design, Pune
Vogue Institute of Fashion Technology, Karnataka

Key Skills

Creativity in Pattern/Colors
Designing Skills
Detail Oriented

Career Prospectous

Visual Merchandising Assistant
Visual Merchandising Director
Visual Merchandising Coordinator
Visual Merchandising Manager
Team Leader
Category Manager
Market Researcher
Interior Decorator


Like in any other field the remuneration in this field depends on qualification, experience and, area in which one works. One could get an initial pay of ₹15,000 to ₹40,000 per month.

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