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Career Guidance / Retailing

About Us

“People are always going to go shopping. A lot of our effort is just: ‘How do we make the retail experience a great one?” ~Philip Green Retailing is a convenient, convincing and comfortable method of selling goods and services. Retailing, though as old as business, trade and commerce has now taken new forms and shapes. This is because of new management techniques, marketing techniques and due to ever changing and dynamic consumer psychology. Retailers should make the purchase of goods easy for the consumer. That’s why retail stores have salespeople, Internet shopping websites have customer service instant chat popups, and catalogs have descriptions, photos, and toll-free phone numbers.

Career Way

BBA (Retail Management)
Level Under-Graduate
Duration 3 years
Eligibility 10+2 with 50% aggregate marks with Commerce/Mathematics
Entrance Exam Some other colleges/institutes also conduct entrance exams.
Specialization --
Average Course Fee ₹10,000 to ₹7,00,000
Mode Regular/Distance
Goal Administrative Officer, Brand Manager, Fashion Purchasing Manager, Merchandiser, Independent Consultants for Retail Operations,


Amity Business School, Noida
Birla Institute of Management and Technology (BIMTECH), Noida
Brij Mohan Institute of Management & Technology (BIMT), Haryana
Eastern Institute for Integrated Learning in Management University, Kolkata
Footwear Design & Development Institute, Noida
ITM Business School, Mumbai
Jagan Institute of Management Studies (JIMS), New Delhi
Jaipuria Institute of Management, Jaipur
Jaipuria Institute of Management, Lucknow
Jaipuria Institute of Management, Noida
School of Management Science, Varanasi
Siva Sivani Institute of Management, Hyderabad
Symbiosis Centre for Distance Learning, Pune
Vogue Institute of Fashion Technology, Karnataka

Key Skills

Communication Skills
Customer service attitude

Career Prospectous

Retail Manager
Store Manager
Retail Buyer
Analyst Supply Chain Distributer
Marketing Executive
Warehouse Manager
Brand Manager
Supply Chain Distributor
Management Trainee
Assistant Store Manager
Assistant Store Manager
Merchandising Assistant
Sales Executive
Customer Care Executive
Merchandise Manager
Department Manager
Retail Executive
Advertising Manager
Sales Manager
Marketing Executive


Remuneration in this field depends on experience and the current offer by different companies. One could get an initial pay of ₹10,000 to ₹60,000 per month.


Role Models

  • Dr. Gibson G. Vedamani

    Dr. Gibson G. Vedamani – He is doctorate in Retail Management from Symbiosis International University, currently serves as a consultant to various retailing organizations, handling a portfolio of diverse categories. Dr. Gibson G. Vedamani was the first CEO of Retailers’ Association of India [RAI] and he has played a key role in establishing RAI in India as the country’s only professional retail body. He has worked in significant positions in renowned retail organizations like Bata, Shoppers Stop and Reliance Webstore. He now runs his own retail consulting firm, Sharon Wayne, in Mumbai. A prolific writer and a speaker on topical areas of Retail Management he has authored the first book on Retail Management with illustrations from Indian retail organizations. Dr. Gibson's retail insights appear on his popular

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