“People are always going to go shopping. A lot of our effort is just: ‘How do we make the retail experience a great one?” ~Philip Green Retailing is a convenient, convincing and comfortable method of selling goods and services. Retailing, though as old as business, trade and commerce has now taken new forms and shapes. This is because of new management techniques, marketing techniques and due to ever changing and dynamic consumer psychology. Retailers should make the purchase of goods easy for the consumer. That’s why retail stores have salespeople, Internet shopping websites have customer service instant chat popups, and catalogs have descriptions, photos, and toll-free phone numbers.
|BBA (Retail Management)|
|Eligibility||10+2 with 50% aggregate marks with Commerce/Mathematics|
|Entrance Exam||Some other colleges/institutes also conduct entrance exams.|
|Average Course Fee||₹10,000 to ₹7,00,000|
|Goal||Administrative Officer, Brand Manager, Fashion Purchasing Manager, Merchandiser, Independent Consultants for Retail Operations,|
Dr. Gibson G. Vedamani – He is doctorate in Retail Management from Symbiosis International University, currently serves as a consultant to various retailing organizations, handling a portfolio of diverse categories. Dr. Gibson G. Vedamani was the first CEO of Retailers’ Association of India [RAI] and he has played a key role in establishing RAI in India as the country’s only professional retail body. He has worked in significant positions in renowned retail organizations like Bata, Shoppers Stop and Reliance Webstore. He now runs his own retail consulting firm, Sharon Wayne, in Mumbai. A prolific writer and a speaker on topical areas of Retail Management he has authored the first book on Retail Management with illustrations from Indian retail organizations. Dr. Gibson's retail insights appear on his popular