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Career Guidance / Visual Communication

About Us

“Communicate with visual literacy – Make good use of all the non-verbal ways of communication – color, shape, form, texture”. ~ Marty Sklar “The ultimate role of photography as a contemporary language of visual communication consists of its capacity to slow down our fast and chaotic way of reading images”. ~Luigi Ghirri Visual communication (Viscom) is communication through a visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon. Visual communication in part or whole relies on vision, and is primarily presented or expressed with two-dimensional images. It includes: signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation color and electronic resources. It also explores the idea that a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience. Visual communication is carried out through visual aids. The evaluation of a good visual communication design is mainly based on measuring comprehension by the audience, not on personal aesthetic and/or artistic preference as there are no universally agreed-upon principles of beauty and ugliness. Excluding two dimensional images, there are other ways to express information visually – gestures and body language, animation (digital or analogue), and film. Visual communication by e-mail, a textual medium, is commonly expressed with ASCII art, emoticons, and embedded digital images. Students studying visual communication are taught the basic physics of light, anatomy and physiology of the eye, cognitive and perception theories, color theories, Gestalt psychology, aesthetics, natural reading patterns, design principles, semiotics, persuasion, camera/filming actions and image-types, and so forth. Colleges for visual communications differ in their approach, but most combine theory and practice in some form. Visual communication takes place through pictures, graphs and charts, as well as through signs, signals and symbols. It may be used either independently or as an adjunct to the other methods of communication.

Career Way

B.Sc. Visual Communication
Level Under-Graduate
Duration 3 Years
Eligibility 10+2 from a recognized educational Board
Entrance Exam As per University Norms, Some Reputed Colleges conduct their own Entrance Exams.
Specialization --
Average Course Fee ₹30,000 to ₹7,00,000
Mode Regular
Goal Graphic Artist, Desktop Publisher, Customer Service Execution, Digital Photographer, Web Designer, Instructional Designer, Animator, Cartoonist, Production Assistant, Ad Photographer, Event Manager etc.
B.Sc. Visual Communication
Level Under-Graduate
Duration 3 Years
Eligibility 10+2 from a recognized educational Board
Entrance Exam As per University Norms, Some Reputed Colleges conduct their own Entrance Exams.
Specialization --
Average Course Fee ₹30,000 to ₹7,00,000
Mode Regular
Goal Graphic Artist, Desktop Publisher, Customer Service Execution, Digital Photographer, Web Designer, Instructional Designer, Animator, Cartoonist, Production Assistant, Ad Photographer, Event Manager etc.
 

Colleges

AAT College, Kochi
Amity University, Noida
Amrita School of Arts and Sciences, Kochi
Anna School of Management & Science Institute, Madurai
Ansal University,
Sushant School of Design, Gurgaon
Apollo Arts and Science College, Chennai
Asian Academy of Film & Television (AAFT), Noida
Asian College of Journalism, Chennai
Ethiraj College for Women,
University of Madras, Chennai
Future Multimedia, Indore
Indraprastha College For Women, New Delhi
Loyola College, Chennai
Manipal University, Manipal
Mohamed Sathak College of Arts and Science, Chennai
Mudra Institute of Communications, Ahmedabad
National Institute of Design(NID), Ahmedabad
NICC International College of Design, Bangalore
Sathyabama University, Chennai
Shri Shankarlal Sundarbai Shasun Jain College for Women, Chennai
Shrishti School of Art, Bangalore, Karnataka
St Pauls Institute of Communication Education, Bangalore
St. Joseph's College, Bengaluru
Symbiosis International University, Pune
Tamil Nadu Open University, Anna Salai
Xavier Institute of Communication, Mumbai

Key Skills

Communication Skills
Creativity
Designing Skills

Career Prospectous

Visual Communication Designer
Graphic Artist
Desktop Publisher
Digital Photographer
Web Designer
Instructional Designer
Animator
Cartoonist
Production Assistant
Ad Photographer
Event Manager
etc.

Salary


The average pay for a Visual Communication Designer / Graphic Artist / Designer is ₹22,000 to 50,000 per month.

Thereafter on gaining experience they can go on to earn even higher than ₹50,000 per month. It all depends on the knowledge gained and the position held.


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