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Career Guidance / Advertising

About Us

“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” ~Leo Burnett Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. Advertisements generally persuade people about commercial products, services and even draw attention towards social issues. Advertising is actually brand-building through effective communication and is essentially a service industry. It helps to create demand, promote marketing system and boost economic growth. Some of the commonly used media for advertising are T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc

Career Way

Bachelor of Arts (Mass Communication with specialization in Advertising/Public Relations)
Level Under-Graduate
Duration 3 years
Eligibility 10+2/Graduation (any discipline) (A background in English helps)
Entrance Exam Symbiosis Entrance Test (SET), IIMC Entrance Exam, XIC OET
Specialization --
Average Course Fee ₹50,000 to ₹12,00,000
Mode Regular
Goal Copywriter, Visualizer, Marketing Research Analyst, Scriptwriter

Colleges

Amity University (AU), Jaipur
Amity University, Lucknow
Amity University, Mumbai
Amity University, Noida
Apeejay Institute of Mass Communication, Delhi
Bharatiya Vidya Bhavan's, Delhi
Guru Jambheshwar University Hisar
IIS University Jaipur, Rajasthan
Indian Institute of Mass Communication (IIMC), New Delhi
Jagran Institute of Management and Mass Communication (JIMMC), Kanpur
Makhanlal Chaturvedi Rashtriya Patrakarita Avam Sanchar Vishwavidyalaya ,Bhopal
Manipal University, Manipal
Mudra Institute of Communications, Ahmedabad
National Institute of Advertising, Delhi
Panjab University, Chandigarh
School of Broadcasting and Communication, Mumbai
Sri Aurobindo Centre for Arts & Communication, Delhi
Symbiosis Centre for Media & Communication, Pune
University of Mumbai, Mumbai
Xavier Institute of Communication, Mumbai

Key Skills

Ability to handle criticism
Analytical Skills
Communication Skills
Confidence
Creativity
Decision Making skills
Leadership Skills
Observational Skill
Persuasion skills
Physical and mental strength
Presentation Skills
Problem Solving
Software Skills
Team work
Writing skills

Career Prospectous

Copywriter / Scriptwriter
Photographer / Visualizer / Typographer
Freelancer
Marketing Research Analyst / Client Servicing Person
Media Planner / Buyer
Advertising Manager / Creative Director
Marketing Communication Manager

Salary

 
Like in any other field the remuneration in this field depends on qualification, experience and area in which one works. One could get an initial pay of ₹10,000 to ₹20,000 per month
Like in any other field the remuneration in this field depends on qualification, experience and area in which one works. One could get an initial pay of ₹10,000 to ₹20,000 per month

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